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28 01, 2022

Creating Impactful Promotional Sound Bites for Products and Services

By |2022-01-28T23:01:19+00:00January 28, 2022|PBC News|

Have Your Sound Bites Ready to Go My good friend and restaurateur Anthony Capone just opened a new restaurant in Upper Black Eddy, Pennsylvania, along the Delaware River. It’s called "The Narrows.” He also owns and runs ‘‘Alma’’ a fabulous rooftop Mexican restaurant in Brooklyn, New York. Brooklyn? Yeah Brooklyn! You gotta problem wit’ dat?! [...]

9 03, 2020

“Nothing Happens Until Somebody Sells Something”

By |2020-03-09T15:33:20+00:00March 9, 2020|PBC News|

Selling Your Professional Services or Products  When my host radio station, WNTI was moving across campus, and we were clearing out the old radio studio, I found this guy headed for the trash heap. Dilbert does not belong in the garbage, so I rescued him.  With all due respect to his creator, Scott Adams, I modified [...]

17 10, 2019

How to really “sell” your product or service.

By |2019-10-17T14:20:01+00:00October 17, 2019|PBC News|

James Gamble of Proctor and Gamble made this statement many years ago. No offense to our soap-making friends and clients - - but is it true?   How much of the success of any item is based on the product - or is it just the ability to market and sell it?  Your ability to sell [...]

3 05, 2019

Ground Rules for Teams

By |2019-05-03T01:22:27+00:00May 3, 2019|PBC News|

Tips for Team Success The projects you and your team will explore contain many of the "issues" and "team processes" of projects in which you currently participate.  To maintain high levels of team performance and employee satisfaction (not to mention the ability to work effectively), the following tips are offered.  They will assist you in [...]

15 06, 2018

How To Build Teams That Will Still Respect You in the Morning

By |2019-04-10T22:29:29+00:00June 15, 2018|PBC News|

How To Build Teams That Will Still Respect You in the Morning A few years ago I wrote an article for Successful Meetings Magazine. The editors did some follow-up articles on my published piece, and made it a regular business column for a few years. Here is an excerpt from the series: ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ You can't pick [...]

15 01, 2018

Advertise for what you want AND for what you don’t want

By |2018-01-15T20:00:37+00:00January 15, 2018|PBC News|

Explorer and “marketer” Sir Ernest Henry Shackleton, led four Antarctic expeditions; traveling the furthest south of any human during his voyage aboard the Nimrod. How did he round up his crew? He advertised for what he did NOT want: “Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger. [...]

8 05, 2017

Make sure you know what you are advertising

By |2017-05-08T17:49:44+00:00May 8, 2017|PBC News|

Headlines matter!! Just received an email with the subject: "A Cure for Hearing." I don't know anyone who wants to CURE hearing. Isn't the "cure" for hearing deafness? Choose your headlines and subject lines carefully. You only get one chance to get your prospects to read your message.

16 02, 2014

Three Keys to Selling Relationships and Building Rapport

By |2014-02-14T00:49:35+00:00February 16, 2014|PBC News|

Progressive Business Concepts frequently offers a program for senior executives that simulates real-life, “C-level” selling situations. The week-long training includes a series of consulting/sales meetings to help participants discover the most critical aspects of successful selling. No matter how many times we run this program, participants consistently identify three actions of sales success: 1) Building [...]

13 02, 2014

Secrets You Can’t Learn in a Classroom

By |2014-02-13T17:43:32+00:00February 13, 2014|Business Development Tip, PBC Tip|

Business Development Tip:  Secrets You Can’t Learn in a Classroom If you’re a regular subscriber to our Business Development e-Newsletter, you know I provide our “Senior Associates” and “Business Facilitators” with tips, secrets and proven ideas for expanding their businesses and increasing their sales. So here’s one that will work for you if you use it. Last [...]

2 02, 2014

The ‘Practice What you Preach Test’

By |2014-02-13T17:38:26+00:00February 2, 2014|Leadership Tip, PBC Tip|

Leadership Tip:   The ‘Practice What you Preach Test’ -- Delivered by my two sons. For many years my wife Nancy and I have tried to teach our two young sons, that they can always do more than they think they can. Understanding that "most of our limits are self-imposed limits" is a critical concepts for [...]

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